New York, NY
(BlackNews.com) - "The recent whirlwind of critical attention facing the
music industry, has resulted in the public's
insistence on a change in the portrayal of women and the use of negative lyrics
in music. This is just what we have been pushing for," says Joseph H.
Fleming, President of Maschil Entertainment and
founder of MCM.
Joseph H. Fleming, also known as the artist and performer
J-Harris, defines his music and Movement as MCM, which means "We Make
Music with a Conscious Message." "The MCM Movement encourages artists
to be conscious about what messages are promoted through music and to be
responsible for what they put out there."
J-Harris believes that the media and the public at large,
has chosen to focus on this issue as a result of the Imus
factor. "When we launched our MCM Movement last October and announced our
mission to produce music that was not negative or degrading, there were very
few media representatives in attendance at our press conference. I'm hopeful
that this new found interest and attention will propel the Movement for
conscious driven music to the forefront."
"We are encouraged that the music industry is examining
how it can change the use of negative lyrics and the way women are portrayed in
some of our most popular music," says the young music exec. "Maschil Entertainment supports the recommendations recently
made by the Hip Hop Summit Action Network (HSAN) contained in its press release
issue on April 23, 2007."
Leading by example as an entrepreneur and artist, J-Harris
committed early to writing and singing conscious driven music. This is embodied
in his second CD entitled Footprints...I'm Here (available on Appleitunes and CDBABY.com). "Every song I write has a
message in it, whether it's about love, hope, self-empowerment or how to get
through the struggle...the message is there..." remarked J-Harris.
J-Harris is a graduate of New York University's Graduate
School of Music Business Program, has been a Product Manager and Marketing
Specialist with SONY/BMG's Zomba Label Group,
Consultant to Music World Entertainment, and has worked with Beyonce, Lauren Hill, Donnie McClurkin,
Mary J Blige, De La Soul, Kelly Price, and Kenny Latimore and Chante Moore.
The first MCM Movement Concert took place last fall in New
York City and played to an enthusiastic
inter-generational crowd. It was hosted by Doug E. Fresh and Dr. Ben Chavis, President of the HSAN.
For more on MCM visit: www.myspace.com/jharrismcm,
www.mcmmovement.com, and www.j-harris.com. Footprints...I'm Here is
available on CDBABY.com at cdbaby.com/cd/jharrismaschil
& Appleitunes.
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